Americolor Soft Gel Paste Food Color, 4.5-Ounce, Orange

Easy to use. Only need a little

Great coloring.

I love the vibrant color it gives my batter. I purchased this to make cupcakes for my Multiple Sclerosis fundraiser and it was the perfect tint I was looking for.

SO much easier to use than the small jars that you have to stick a toothpick in.

Good, professional grade food colors

Used these as a non toxic stain on a childs toy. Worked great and durable under a water based top coat.

Americolor has been with me through thick and thin, the brand is the best of the best. Highly HIGHLY concentrated, it takes a little dot to do a lot of damage. This bottle will last me a long time.

I love love love Americolor products. I like to buy them in bulk sizes so I never run out!

As a cake decorator you tend to use more of certain colors than others. I like that this is available in a larger bottle. Its easy to pour straight from the bottle into my icing with no toothpick usage. Color is vibrant and mixes well into the icing

1st tried a smaller sampler pack with various colors and I liked this so much better than a competitors gel tubs! I wont go back! Takes very little to get great color, blends smooth, no clumps, and I dont notice any taste. Works in buttercream, royal icing & cream cheese frosting & fondant. Its a winner! Royal