Lumineux Teeth Whitening Toothpaste - Natural & Enamel Safe for Sensitive & Whiter Teeth - Certified Non-Toxic, Fluoride Free, No Alcohol, Artificial Colors, SLS Free & Dentist Formulated

Thought it would at least have a refreshing flavor. No flavor at all. You still have to use mouthwash or another refreshing toothpaste if you want fresh breath or even a feeling you brushed your teeth. Who has time for that? Especially morning rush. I guess Ill use it along with my regular toothpastes to waste it then getting a good toothpaste that has whitening in it as well. Also, made my teeth a little sensitive after using it for a week. I love the whitening strips from this brand! It whitens but doesnt make teeth sensitive. That is why I wanted to try the toothpaste, but will not order this again. *Update: Had to change review to 5 stars. Toothpaste does seem to whiten teeth after longer use. Ive been getting compliments on my teeth being whiter and Ive been using this toothpaste just to waste it. I think I had a change of mind, good toothpaste after all and most importantly, GREAT customer service. What makes me come back to a company is not only a good product but its customer service. I will buy this toothpaste again!

I switched to non fluoride toothpaste and I am sooo happy I did. I love how fresh this makes my mouth feel and it does whiten but not as extremely as some of the peroxide based toothpaste. I use this and Boka and love both for different reasons, this whitens and Boka has remineralizing properties.

I havent been able to tell if it is whitening. I also forgot to take a before picture. I like the taste and if it whitening, even better.

i like that the toothpaste did not have a bad tatse

Its not the normal toothpaste feeling we are used to and I have had this since March 29th and today is May 1st. Im not impressed by this toothpaste using twice a day.

I have sensitive teeth but this is the best whitening toothpaste that I’ve ever used. We bought 6 for all family!

My teeth feel like that new-ish Taylor Swift song, Bejeweled. I polish up, REAL NICE.

Ive been using for a week now and can already tell a difference.

I bought this because I have veneers and it was the first product that showed up on google. I’m not sure if it made a difference. But they aren’t yellowing lol

It’s okay, it cleans my teeth decently. I feel like I don’t have long lasting freshness though. I do like that it doesn’t have the burning sensation of regular toothpastes or mouthwashes. Very neutral taste. Overall, I use more toothpaste than I would like too because I feel like I wasn’t getting a scented breath. Also did not see any whitening.