I have used this shampoo for my dogs for 20 years. Its very gentle to their faces, smells great and makes their hair so soft. My dogs are Maltese, Shih Tzu and Yorkie. I highly recommend it.

I call this my cherry berry shampoo. I love the smell and the dogs like it too!

Im a big fan of Natures Specialties pet shampoos. I show Labradors in performance events (obedience mainly) and like them to look their best. My older girl has allergies and a soothing shampoo is a must. The NS shampoos (Ive used the Plum Silky scent for years and now the Berry Gentle) give your dog a beautifully shiny coat, no itching afterwards and smell great for several days. Because they are concentrated I can dilute to however strong or weak I like them. They rinse out *super* easily after lathering up beautifully. Really love these shampoos! P.S. Ive also used the spray pump foam NS shampoos when a quick touch-up was needed (dog peed on itself, muddy paws, itchy face, etc.). Its great stuff as well. Gets the fur very clean, takes only a minute to clean the area and, again, the wonderful scent afterwards.

Both myself and my furry friends love the smile and thickness of this shampoo. Sometimes my little friends try to lick it because it smells that wonderful it must give them a warmth feeing

Great product that is gentle and smells amazing. Puppy is still learning to enjoy baths but the soap is great and no tears!

I love this berry scent. I use it on my dogs who love to roll in the dirt and are always getting grime on them and it works like a charm. I also use it on my long haired cat and she likes it. She recently had kittens and it is definitely gentle on them. I would recommend this for the whole crew.

My favorite shampoo for all the pups. Lasting scent as well.

Stinks like dirty feet

Awesome product

Our breeder recommend this shampoo. Can’t say I’m going to purchase again but o my because of the initial smell.