Auromere Ayurvedic Herbal Toothpaste, Classic Licorice Flavor - Vegan, Natural, Non GMO, Fluoride Free, Gluten Free, with Neem & Peelu (4.16 oz), 4 Pack

This tastes great and leaves my mouth clean and fresh. I will buy this again and like that it doesnt have fluoride in it. 4/6/14 follow up: I still really like this stuff but Im finding that every tube tastes slightly different. I just bought a 4-pack and tasted every tube - all slightly different. Some are more licorice-y, some mintier. I was going to return them and decided it was too much hassle.

This toothpaste is incredible. My husband and I have been experimenting with natural toothpastes for the past year and this one is by FAR the winner. Weve tried the mint flavored one as well, just as great. Its very concentrated, too, so a little goes a long way. It doesnt have that baking soda weird aftertaste and feel that many other natural toothpastes have, thank god. Absolutely worth a try if youre curious! I wont buy another brand unless they stop making this.

For some strange reason, the toothpaste is less licorice. I am not sure if the ingredients have changed. I still highly recommend it but it is not what I was used to as I love the licorice taste.

Been using it for years. I love the flavor and it is a healthy toothpaste, without fluoride, which destroys the pineal gland.

LOVE, LOVE, LOVE AUROMERE HERBAL TOOTHPASTE, ALONG WITH MY CHILDREN AND DENTIST, WHO GIVES ME A+, FOR BEAUTIFUL TEETH AND HEALTH GUMS.

Our favorite!

True medicinal toothpaste with earthly ingredients, not made in a lab!

I have bought two flavors of this toothpaste so far and both are wonderful. Some healthy toothpaste have the weird flavor that stays in your mouth, but not this one. It leaves a refreshing aftertaste and ingredients are clean.

I heard that licorice helps to stop cold sores in their tracks, so I bought some licorice oil and it seemed to really help, I decided to step it up and get a daily toothpaste to maybe stop them before they start and I almost never get cold sores or canker sores now. If I do they last less than a day and never get very big. I dont know what I will do if they ever discontinue this product.

I received the plain Classic flavor. I assumed I had ordered the wrong one and did not check until months later. Its still fine, just not the exact flavor I wanted. I started using it right away so I didnt bother to return it. Anyway, the title of this listing is definitely misleading and should be changed. Classic Licorice flavor is confusing, its one or the other.