Its a 10 Miracle Hair Mask Hair And Scalp Treatments (17.5 oz)

I bought this for my mom for her birthday about a month ago. Im giving it a 5 star review on her behalf because she is crazy about this product. She has 100% gray, naturally curly hair which she color treats and flat irons almost daily. She is always complaining about it being dry & brittle so I treated her with this product based on other reviews. She is very happy with it. She says it leaves her hair feeling soft & silky all day long. She insisted I try it, but it didnt do much for my very curly color treated hair. It just seemed like any other conditioner I use (Aussie, Loreal, etc.). My hair isnt damaged though and I never flat iron it, so maybe I just couldnt tell if there was a difference. The next morning my hair was as dry as ever though, so there wasnt any lasting effects for me. But, like I said, my mom is really crazy about this product and Ive noticed a lot of other positive reviews from women who have gray/color treated hair who use flat irons.

Makes your hair so soft! Detangles extremely well. My hair dresser tole me to use this in the shower once a week, leaving it in for 5 minutes. She also said for a deep conditioning mask, you can sleep in it. Haven’t tried that yet. Good quality!! Will probably order again

It seemed like there was less product in this bottle than other bottles that Ive purchased in-store... made me suspicious, but I LOVE this product!

I have always loved how this product work, my hair is so soft and sheer after using it and the smell is amazing!!!

This is the best conditioner ever! I have been using it for about 10 years and it is the only thing that works on my curly hair and actually tames frizz as it claims. If you have curly and/or frizzy hair, I honestly could not recommend this product more. The cost of this product is worth it; you only need to use a small amount each time, so it lasts much longer than you would expect. This is the first time I purchased the larger size and I do not love the pump in the bigger bottle, but the larger size is MUCH more cost efficient so I plan on purchasing it again when I need more. If they sold the larger size for the same price but in the jar, I would give it 6 out of 5 stars!

I saw the good ratings on here and hoped that there would finally be an amazing product that would help my severely dry, damaged hair. I have used so many different hair products in the past that have claimed to repair my hair. So far all have failed. I started using its a 10 about two months ago, applying it every other day leaving it to saturate in my hair for 20 min. (Note: I havent used ANY heat products for the past 5 months) Since Ive been using it, I dont see much of a change in my hair from this product. Even when I got out of the shower directly after using it my hair wasnt noticeably soft, nourished, or shiny. Its a 6.

This mask is amazing! Heres my story: I had decided to dye my hair red after so long. However, I had dyed by hair black months before. Therefore the stylist said that it needed to be bleached before in order for the red to show. The bleaching was carried out as if adding in a huge amount of highlights. Unfortunately after the bleaching, the red dye did not grasp on to my hair properly. Some parts would look great while others with the hint of blonde. I did not like it so I decided to go back a week later and re dye it again red to cover up the blonde spots throughout the hair. In addition to this, the ends of my hair did not look as red as the roots. Therefore, the stylist added a higher volume for the red dye to that bottom half of my hair due to the whole previously black hair dye I had in. After this second hair dye, my hair started breaking drastically! It would literally break pieces by pieces! I didnt have to do anything & it would just break. My hair felt sooooo hard and after the second day of the re-dying, I was not able to pass a comb/brush through my hair! It was un-combable no matter what I did. I bought the aphogee treatments for my hair (shampoo, keratin, protein, pro-vitamin leave in conditioner). I tried it for about a month and a half. I did the protein treatment first. I think it helped a little because I did not see as much breakage but it broke. The following weeks I used the shampoo and keratin and pro-vitamin leave in conditioner. I did not see much improvements in using these. All that it did was to make my hair comb-able right after showering due to the pro-vitamin leave in conditioner. When my hair dried, I didnt dare brush it, especially not on the second/third day. I got worried that I would never be able to have manageable here again. Therefore, I went online and did some more research and found these products. I decided to give them a try. Guess what? They are the best ever! After just ONE use, it made my hair feel soooo great! It was as if I had never dyed my hair! Its the third day since first usage and it still feels so soft that I dont even need to brush it! Silky smooth! I use this in combination with the 10 mirable leavin-in plus keratin spray. I will most def continue using these 2 products! They work wonders! You will not regret purchasing! Wish they sold them in my country (Belize) but sadly they dont so as soon as a friend travels to the US again, I am re-stocking!

I have just purchased this product recently and used it three times so far, what can I say? I am stunned at the results! I have curly hair and if I let my hair air dry OH MY say Hellooo to Einsteins sister! this product has totally eliminated the frizz and gave my hair silky smooth definition. Just like with other deep conditioners I usually leave a little bit on my ends but this one did wonders and the smell is Super!!!

Absolute BEST!

Its a 10 Hair Mask made my colored, dry, frizzy hair soft, shiny and healthy looking again. I also use the Its a 10 Leave In product with keratin and it allows me to defy the rain and humidity with just a few spritzes before blow drying. Ive tried a lot of disappointing hair products, but these two I recommend to friends and family. Nice to find something that really works when so few products actually do what they claim. It really is a 10.