Orajel Kids Jurassic World Anti-Cavity Fluoride Toothpaste, Natural Berry Blast Flavor, 4.2oz Tube

My children didnt like the flavor and refused to use it. Im using it though and I dont mind at all

I didn’t realize how big it was gonna be love it

My kids love this stuff, the flavor is great.

Been buying this on frequent subscription for 3 years and our toddler is a loyal customer. This month the tube arrived with a different label - different name - different color paste - and different flavor. It is not going over well with the toddler. She tried it twice and is refusing to use it. Apparently it’s more natural, according to the new name. I can see the paste is now clear instead of blue. We we forced by the toddler to taste-test the old blue paste against the new clear paste and she’s right - it tastes different. Anyhow I don’t recommend this product now, because its a bad idea to make your kid a loyal customer and then be forced to endure their protests, should it be changed again in the future.

I got a great deal on this toothpaste and my kids loved the flavor.

My daughter has used Orajel for kids since she was old enough for fluoride toothpaste, any packaging (mermaid, unicorn, Shimmer & Shine, even dinosaur, as long as it was Orajel because it was the only one with the taste she liked). I noticed the colors on the tube had changed, but didnt think anything of it until she said the new stuff burned. I tried various of the new package flavors, she hated them all, Ive gone to EVERY STORE that sells toothpaste within a 10 mile radius and cant find the old stuff any longer and have tried Amazon and other online retailers. Ive also tried other brands, and she doesnt like those, either. I just a few minutes ago happened to think to try the Orajel website for purchase options, and that’s when I saw lots of reviews and realized that others are as unhappy as we are with the changed formula. Why in the world would Orajel change something that was clearly working and people liked? Reminds me of when Coke was replaced with New Coke - what a foolish idea, change something that is working great and for which you have a loyal customer base. Maybe the decision makers at Orajel are too young to remember the Coke/New Coke fiasco, but it ended with the company losing a huge portion of its market share and going back to (old) Coke to stop the dam break. Orajel needs to do the same before someone else comes along and does make a toothpaste our kids like, OR, we parents decide that if we have to buy a toothpaste our children dont like anyway, we make darn sure NOT to make it Orajel. After all, Orajel put us in this situation.

It’s good for toothpaste. The taste is kind of odd but it’s not so bad. It’s clear so it was hard to see the toothpaste on the toothbrush.

Its a paste designed to clean teeth.

Well, all is well but my son doesn’t get used to the flavor

This is our 4th time to buy this for our twin girls and we love it. Got a great report at the dentist so its doing its job well! Thanks for a great product