Aveda Men Pure-Formance Grooming Clay 75ml/2.5oz

He loves it and keep buying it!

saved lots of cash

Love the scent

I have tried so many pomades, clays and other similar products my head spins thinking about them. Avedas Grooming Clay is a wonderful product, but not without its shortcomings. First: This clay provides outstanding hold. Not stiff hold, just excellent mallable styling hold. The best part about this control as it does not fade throughout the day and withstands the near 100% humidity of the Gulf Coast. So for excellent control of shorter hair that lasts through the day, this is the product for you. Now for the shortcoming, at least for my use. I have a dirty brown hair, and prefer a slightly wet look with a bit of shine. Avedas Groom Clay leaves a straight matt finish, but with a ridiculous amount of experimentation, I have found a gel that mixes well with the Clay that gives me that bit of shine and wetness I was looking for without destroying the clays good properties.

I always keep coming back to this Aveda clay, I keep on experimenting with other brands that are half the price but they just dont cut it. Great clay, light enough so you dont feel its in your hair, firm enough to keep a natural-looking hold. I particularly like that its water-based and washes out and off your hands with just water, hate the oily residue types you can buy from other cheaper brands. Im not experimenting anymore..Aveda, you have a life long customer in me!

Perfect. Clean and not sticky but holds

The perfect amount of hold.

So I really liked this product but here’s a warning. This will work best in drier climates. I live in Florida so the humidity attacks any product I use and ends up weighing my hair down. Because of how lightweight this product is I have to mix it with a sea salt spray or for example Avedas texturizing spray . However this will work perfect for most hair types.

I have short/medium length wavy hair and this product allows me sculpt it to sweep back from my forehead and stays up all day long. The smell is pleasant, and its easy to apply and cleanup. A little bit of this goes a long way, with one tub lasting my for about 3 months, maybe longer. I used to be an America Crew guy, but this product beats their grooming clay hands down.

Not real aveda product. It is watered down version