Its a 10 Haircare Miracle Leave-In Plus Keratin, 10 Fl. Oz (Pack of 1)

I purchase Its a 10 from both my hair salon and from Ulta (a discount beauty store) and I have never seen it for this price. Also, I decided to purchase the one with keratin because it was the same price as the regular version. Im not sure if the keratin makes a huge difference, but I will continue to purchase the same product through Amazon because of the price. I have often purchased the 4 oz. for $17 or more, so this 10oz. bottle is a steal. Its a 10 will not only make your hair easier to comb and style, but this spray-on and leave in conditioner will make your hair feel very soft and smell really nice. Plus it cuts down on the frizzies. I get compliments on how my hair smells all the time. All I can say is, try it, youll like it. For those of you who have young children with curly hair, I only wish they had this product when my oldest daughter was little because it would have saved a lot of tears and turmoil when coming hair. No More Tangles cannot stand up to this product!

Makes my fine hair stronger

Tried other products and ended up buying this again as it is the best on the market. Its expensive but does last a long time.

My hair had texture was damaged so badly I couldnt comb through it. It was so frizzy it looked and felt like cotton candy! Although it took a while, 10 Haircare Miracle has healed my hair. The texture is finally back to soft, smooth, shiny, and manageable! So glad I found this product and highly recommend.

Firstly, let me explain what this works best for: very dry/ bleached/colored hair. The one in the reg (purple top) is very similar but is lacking in one thing: Keratin. Keratin is a great protein that helps your hair through even the roughest patches. Its A 10 + w/K is prob the best and has saved my hair many times. You dont need to use much- a couple of sprays will do and I recommend using this leave in after doing a chemical process to your hair-bleach or relaxing. Now, they dont have a mask to match this I dont believe, but the regular one will do and heres how to use:Wash hair, use a deep conditioner.. immediately after you rinse your hair,put on mask overnight in a plastic cap, rinse and put *this* bad boy on -Dont rinse out. Do this maybe once or twice a week and youll notice your hair will feel softer and start growing faster as well. Yes, it makes your hair grow faster than normal. ((Note: As with any protein, once it feels softer, switch up- too much protein- like using it everyday- can weaken your hair.)) Of course, Ive used all the products in the Its A 10! line...but you dont have to (unless you want;p). Switch up and use Moroccan oil poos/cond -so your hair wont get too used to products- Or whatever your faves may be.:P

I use this product for my thick hair. It allows me to comb/brush through my wet hair then style it.

I love it, I guarantee that you will too. My hair dresser used to use this on my hair for years. He retired now, I recommend it to everyone.

I have used its a 10 for a long time. I try other products but I keep coming back to this one. You can beat the product even with salon styling products. It delivers! I have very fine hair that if I dont have some color or blond added it is limp & other products make my hair like straw or dries it out. Its always my GO TO product when Im not trying out new products that look promising. I really dont know why I ever change in the first place, because all the others dont deliver except maybe the first wash. I get a sampler box from Birchbox & I will like a sample of something then order it after the first week I always end up going back to this one. OR if I like the other product I will use it all up & go back to this one till another product seems promisingly better.

One of the absolute BEST products I’ve ever used for Heat Protection & Conditioning! I no longer need to splurge for a crazy expensive hair conditioner. BEST USUAGE: you MUST use either blow drying w/brush and/or flat iron/curling iron/etc. **If you just add it to your hair and expect your hair to look great without any heat styling: IT WON’T** My routine: if I don’t blow-dry my hair, I’ll let my hair air-dry with the spray conditioner already applied through to the ends. Not a lot, but enough so that you feel it when you’re running it through your hair. (It smells sooooo good) After hair is dry, I section it off and flat iron or curl it. My hair has never been more silky, more fluid and healthy looking. This is honestly a first as my hair has been color treated for DECADES. I have already recommend this my friends & family. This great-smelling, easy to use leave-in is a true game changer!!

I must be honest: the first time I bought this product, I was in Wegmans. I liked the bottle, and thats the reason I bought it. My hair is pretty uncontrollable, as it is short, thick, and wavy, and NOTHING has ever made it look as good as this product. I mentioned it to my hair stylist who said he used it when he was training in beauty school to be a stylist. I looked on Amazon and saw the product for a price I could afford from this seller. Wegmans is a great store, but I am retired and would like to spend my grocery money on food. I have used the same product without Keratin, but I like this one better, even though it is a little more expensive. I bought this at Christmas for our daughter who has a huge volume of fine, straight hair. She loved it so much, she sent me pictures of herself on day one, two and three. She does not have to shampoo her hair daily like I do, and as a super professional woman, she is thrilled with the product and how it keeps her style. Obviously, it works on different hair types!