Its a 10 Haircare Miracle Leave-In Plus Keratin, 10 Fl. Oz (Pack of 1)

All around the best product for dry hair ever

Makes my fine hair stronger

Really assists with straightening and smoothing. I still have to flat iron most of the time, but it improves all outcomes!

Ive been using this (and the regular Its a 10 without keratin) for the last three years or so and have never found anything better to tame my hair. I have very fine straight hair, but its incredibly thick, so it used to always be so tangled and frizzy after I ran a brush through it. This stuff makes brushing it after a shower incredibly easy, and my hair is always shiny and smooth. I usually let my hair air dry, but this also works well as a heat protector, so when I do blow dry it or use a curling iron, it keeps my hair happy and healthy. It also keeps the frizz under control in humidity. Ive had friends use my bottle and theyre always amazed at how great their hair feels afterwards! I have noticed a difference in the keratin version vs. the regular Its a 10. When I wasnt coloring my hair, the regular one worked fine, but after putting some bleach on my ends (yay for ombre!), I started using the keratin version. The keratin makes my hair shinier, which is great on its own, but it also seems to quench my dry ends better than the original. I use the product right after I get out of the shower, before brushing. I spritz it all over, paying special attention to the ends and using a little less once I get closer to the roots. Then I run my fingers through my hair to evenly disperse it, and then brush it. Works so well! The best part is that it never weighs down my hair like any other oils or serums, so Id highly recommend this to anyone who has fine hair that often gets greasy or weighed down with other products.

Great for detangling after washing your hair. Also great protection for drying hair.

Please combine with its shampoo!!! You’ll thank me later! Can’t express how impressed i am about the results! Just love how it works on my hair.

My hair is really long and naturally frizzy, so this product is a lifesaver. I used to spend so long trying to untangle my hair in the shower with a pound of conditioner. Now that I use Its a 10 after every time I shower, my hair is SO much softer and smoother and easier to brush. My friends have mentioned that it looks very healthy despite its length. I spray on the middle section of my hair and brush it through, then spray a bit into my hands to rub it straight onto the ends. I have the regular kind and the kind with keratin, and I dont really notice a difference between them. I mostly just need a moisturizer for when my hair dries out in the shower, since I wash my hair every other day. The ends are still kinda crazy, but I think I just need a haircut. I should mention that Im white of Eastern European descent and my hair is wavy. Thank you to Amazon for selling this for a bit cheaper!

I use this product for my thick hair. It allows me to comb/brush through my wet hair then style it.

Just like Ulta but cheaper!

Me encanta este producto. Llevo muchos años usándolo y siempre me facilita el secado más rápido. Además su fragancia es riquísima. Mi cabello está muy cuidado, me encanta.