Its a 10 Haircare Miracle Leave-In Plus Keratin, 10 Fl. Oz (Pack of 1)

THE BEST FOR DRY, DAMAGED HAIR!!! My hair does not feel or look super dry or damaged but I do color it every 6 weeks and flat iron it 3-4 times a week. For the past month or two, my hair has been SO full of static that I cannot even style it. I mean BAD ... sticking to my neck and my face and sticking out all over. Tonight I added this product to my hair after I washed it and conditioned it and for the first time in a loooong time, I do not have static in my hair!!!!!!! I am so excited! My hair is so silky and soft. I can tell that there is a coating on my hair - it feels thicker and heavier. But for my style of hair, this is fine with me - plus anything is better than crazy static! I highly recommend this product. It is worth EVERY penny!

I use this product for my thick hair. It allows me to comb/brush through my wet hair then style it.

Ive been using this (and the regular Its a 10 without keratin) for the last three years or so and have never found anything better to tame my hair. I have very fine straight hair, but its incredibly thick, so it used to always be so tangled and frizzy after I ran a brush through it. This stuff makes brushing it after a shower incredibly easy, and my hair is always shiny and smooth. I usually let my hair air dry, but this also works well as a heat protector, so when I do blow dry it or use a curling iron, it keeps my hair happy and healthy. It also keeps the frizz under control in humidity. Ive had friends use my bottle and theyre always amazed at how great their hair feels afterwards! I have noticed a difference in the keratin version vs. the regular Its a 10. When I wasnt coloring my hair, the regular one worked fine, but after putting some bleach on my ends (yay for ombre!), I started using the keratin version. The keratin makes my hair shinier, which is great on its own, but it also seems to quench my dry ends better than the original. I use the product right after I get out of the shower, before brushing. I spritz it all over, paying special attention to the ends and using a little less once I get closer to the roots. Then I run my fingers through my hair to evenly disperse it, and then brush it. Works so well! The best part is that it never weighs down my hair like any other oils or serums, so Id highly recommend this to anyone who has fine hair that often gets greasy or weighed down with other products.

Its not available in my country so I have to order it from US Amazon and its expensive! But I keep reordering because after trying a ton of other products in between purchases of this, nothing works as good. It needs to be easily available in every corner of the planet, thats how great it is.

I have used its a 10 for a long time. I try other products but I keep coming back to this one. You can beat the product even with salon styling products. It delivers! I have very fine hair that if I dont have some color or blond added it is limp & other products make my hair like straw or dries it out. Its always my GO TO product when Im not trying out new products that look promising. I really dont know why I ever change in the first place, because all the others dont deliver except maybe the first wash. I get a sampler box from Birchbox & I will like a sample of something then order it after the first week I always end up going back to this one. OR if I like the other product I will use it all up & go back to this one till another product seems promisingly better.

This is a miracle in a bottle. My stylist used it on me first and I was a believer. I have thick, long curly hair. I use a lot of heat styling so this keeps my hair from being dried out. I use it every day

Please combine with its shampoo!!! You’ll thank me later! Can’t express how impressed i am about the results! Just love how it works on my hair.

I had been looking for a really good leave in conditioner for my hair, but mainly for my daughters hair. She has VERY long, THICK extremely curly and frizzy red hair that for a long time was a nightmare to deal with. Beautiful, but a pain in the butt. :-) A friend recommended I try Its A 10 Miracle Leave-In plus Keratin. At first I balked a little at the price. What could be so amazing to cost that?? Well, I found out. Now I am never without it! Shipping is always quick, which Im thankful for. Packaging is perfect for the product. Never have I received a damaged bottle. Now then. First time I used it, I was dubious. I washed my daughters hair, then before the dreaded brushing I sprayed the ends and up to the roots with this spray. I know you usually dont spray near the scalp but yall, my daughters hair is like a demon. lol I baptized her hair in this stuff! I immediately noticed it was easier to brush out her tangles, first of all. Also, it smells awesome! I love the smell of this stuff. Normally I have to immediately put her hair in a braid to try and keep it looking nice for the first bit. With this stuff, I can actually leave her hair down and let it air dry and instead of frizzing up into her normal uncontrollable ginger-fro, it dries into beautiful ringlets! She can wear her hair down for the whole day! I end up braiding it before bed, but then for the next couple days I can just finger comb her hair and keep it in pony tails with a little teasing, even down! She calls it her Merida hair now! Ive been made a believer! I also use it on my hair, and have noticed a drastic difference in my frizz. Thank goodness for this stuff! *Pictured is my hair right after sleeping on it all night. Normally it would be a frizzed out mess but I washed the morning before and used Its A 10 :-) The other picture is my daughters hair after air drying using Its A 10 leave in with keratin. Oh my! Look at those curls! lol

Just like Ulta but cheaper!

This is my second purchase of this item. I tried out the 4 Oz. And immediately fell in love with it. Background: At the time I was buying this, I had been frustrated with my long hair that constantly, and I mean CONSTANTLY got knotted and tangled. Im talking literal knots that I had to go in and pick through with my fingers. I went to get trims every 2 months and would take 1 or 2 inches off... Did this for almost a year and was still having knots. My hair was just so damaged and each time I undid the knots Id end up ripping some hair and making it more damaged, which makes it more prone to knots! Vicious cycle right? I seriously thought about chopping off all my hair but decided to try this. I suck at using up products. I have product ADD... Seriously. And to be able to use something up AND repurchase is seriously saying something. I attempted to go cheapo and bought chi keratin mist, but after using for about 6 months, my hair wasnt getting better so I decided to stop being frugal and buy the 10 oz one. So.... Longest story short . I did end up chopping off all my hair to chin length and am now growing it out (currently past my shoulders). My hair was starting to get tangled again... Probably due to swimming or dying my hair twice *sigh*. So I am going to use this to heal my hair and let it grow long and strong. P. S. The smell is amazing amazing... Very clean smell and I am sensitive to smells.