Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Im in my 50s and have always had skin problems. My doctor recommended I use Almay for sensitive skin. I have used Almay going on 3 years. It feels clean and I like the way it looks on me. I also like that I am able to use the pump to guide the amount I want to use without wasting it. I started purchasing it on Amazon because Target and Walmart stopped carrying my color.

I’m a big make up junky and I’m one of those people who just have to wear foundation when leaving the house because acne scars from high school. I’ve tried many drug store foundations and I always end up coming back to this Almay truly lasting. I like the formula being smooth and thick but still creamy. Also with powder it doesn’t dry matte and give you that cake. I still have a high end foundation I use for parties and special occasions but this one is my everyday one. I still get compliments on my skin and asked what foundation I use until this day and I’m 35yrs old. Almay please don’t ever stop selling or change the formula, I love it!

My daily make up, applies with ease using a small amount. My local pharmacy stopped carrying Almay so I am pleased I can get it on line and delivered, plus automatic refills. .

I depend on this product! I am relatively fair and a senior with sensitive skin. I use the Ivory around my eyes as a base for eye makeup and to conceal under eye circles. I use a slightly darker shade for overall coverage and add a bit of Ivory depending on the time of year and my sun exposure. This product stays on without looking cakey and is a good defense against sun exposure. I wear it over toner and 15 SPF Moisturizer.

I love this foundation because it’s non- allergenic and long lasting.

Selected this item with a full coverage foundation search. Well it is not a full coverage foundation. It is of a thin watery consistency with only minor coverage. Color is always a crap shoot when ordering online, this was a way lighter shade than I anticipated. Luce and learn, I may use it to the end, or I may give up and move on to the next experiment.

Excellent consistency. Good color (Naked). Spreads easily. Pump dispenses product for easy application. Great look. Not quite premium beauty, but terrific drug store brand.

I go back and forth from this base from Almay and also the Smart Shade Anti-Aging Medium Meets Deep. Although I do prefer the Smart Shade over this base because it is lighter and good for summer, I do also love this Truly Lasting Color Liquid Makeup for late night events where I need a more full coverage and I also think I will probably use it more in the cooler months because it is thicker than the Smart Shade.

I have been using Almay products for 45 years because my skin is hyper sensitive. As the orifices changed, I changed my choices within the company. At 71 I still use their liquid foundation and powder to cover any blemishes in my skin. Everyone remarks that I look at least 10 years younger than my age.

This foundation works great for me. It matches my skin tone well and is lightweight. It never looks caked on like some other foundations. Whenever, I wear this, people cant even tell I have foundation on (and I cant feel it). It provides just enough coverage to even out your complexion. It is also great because it doesnt clog pores/cause breakouts. I have used department store brands of foundation before (Estee Lauder, Clinique, etc.), and I actually like this one better (and it is a fraction of the price).