Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Stays on not greasy or dry

I have been using Almay make up for about seven years. Even this particular brand TLC. I always get the color naked. I ordered two bottles and when I got them they were the color of ivory even though the bottle said naked. So I had to buy another bottle of natural so I can mix it with the naked. So that I could somewhat have a natural color to my skin. It is not perfect but it does the trick for now. I am not sure why the color of the make up is different when I buy it through Amazon than when I buy it through Walmart but it definitely is so be careful.

Been using this for years. Can’t say enough good about it! I am allergic to a lot of cosmetics, so Almay’s always choice:) Never cakes, smears, or blotches. In my 60s and people have told me several times that I have such nice skin:)

Excellent consistency. Good color (Naked). Spreads easily. Pump dispenses product for easy application. Great look. Not quite premium beauty, but terrific drug store brand.

The is the best stuff. I wont buy anything else.

Everything seemed great about this product -- the color (Ivory), the texture, and the ease of application. I have mature skin, so I moisturize and use a primer first. And then I apply my foundation with a foundation brush. Unfortunately, as the day went on, this foundation lost its fluidity and started to look flaky on my face. It tended to set into wrinkles and pores instead of blurring them. I had to touch it up and re-blend halfway through my day. And by the end of the work day, my skin started feeling dry and itchy. So part of me does not believe this foundation is non-comedogenic as advertised. This is a good foundation if youre going out for a few hours, but its not a long-wearing foundation you can apply and then forget about.

I have used this product several times now and am totally happy with coverage, color and feel of the product on my skin. It does take a little extra work regarding cleansing, but that just means it has staying power for all day wear.

It is so very easy to get the right cover color for your face. This goes on white and then to your natural color. It is great for the person who is not a made up guru. It’s great love this makeup!

I have used this make-up for years, and really like it. I think it looks very natural if you get your color right. It has never given me any problems with breakouts, and I do have acne-prone skin. It lasts all day until removed, but you need make-up remover, as soap wont work very well to get it all off. Ponds or Neutrogena cleansing towelettes work great. One thing that Im disappointed about is that Almay reformulated their product so it no longer contains sunscreen. It was one of the only foundations that had a Titanium Dioxide, non-chemical sunscreen. Even though the product description here claims that it still does, it does not! I first noticed this at the Target where I usually get it. When I saw it here on Amazon, I thought maybe this was the older formula that still had the SPF 15. I took a chance, but when it was delivered it was the same as at Target. No SPF! It doesnt seem to affect the look or feel, but I will be looking out for a new foundation with SPF.

I wish there was a full-coverage foundation for normal/combo skin out there that didnt make my skin feel dry or greasy. This foundation looked way too yellow for me when I held the bottle up to my face for color comparison. However, it blended in surprisingly well and looked natural. It seemed to stay smooth (no creasing) despite my lines and wrinkles. Does not cover blemishes and discoloration; need to use full coverage concealer for that.