Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Im in my 50s and have always had skin problems. My doctor recommended I use Almay for sensitive skin. I have used Almay going on 3 years. It feels clean and I like the way it looks on me. I also like that I am able to use the pump to guide the amount I want to use without wasting it. I started purchasing it on Amazon because Target and Walmart stopped carrying my color.

Perfect color, hides imperfections while appearing as though I have no makeup on.

Love the flawless, matte look of this makeup. I used this with an elf brand blending brush. I have combination skin, sensitive, and dry patches around my nose and forehead. This foundation gave me great coverage for a few acne spots and did not look blotchy or thick like other foundation brands. Im normally fair skinned but Ive been using flawless fake bake for a summer glow. So I bought the Naked foundation color and its the perfect shade. I will be buying a lighter shade for my normal color. Ive tried multiple foundations- elf flawless finish, Loreal true match, Maybelline fit me, Burts bees BB cream, and others but this Almay foundation is the best for a natural look and I wore it for 8+ hours so far and no smudges or wear.

Covers beautifully and is not hard on my sensitive skin.

Everything seemed great about this product -- the color (Ivory), the texture, and the ease of application. I have mature skin, so I moisturize and use a primer first. And then I apply my foundation with a foundation brush. Unfortunately, as the day went on, this foundation lost its fluidity and started to look flaky on my face. It tended to set into wrinkles and pores instead of blurring them. I had to touch it up and re-blend halfway through my day. And by the end of the work day, my skin started feeling dry and itchy. So part of me does not believe this foundation is non-comedogenic as advertised. This is a good foundation if youre going out for a few hours, but its not a long-wearing foundation you can apply and then forget about.

It is so very easy to get the right cover color for your face. This goes on white and then to your natural color. It is great for the person who is not a made up guru. It’s great love this makeup!

I have used this product several times now and am totally happy with coverage, color and feel of the product on my skin. It does take a little extra work regarding cleansing, but that just means it has staying power for all day wear.

I have no idea why my local CVS stopped carrying this. Ive heard Revlon bought out Almay (?), so maybe that has something to do with it, not sure. Ive used it for years, its the ONLY make up that doesnt make my skin break out or get hot from a reaction or look oily or look flakey. I love the neutral color - my skin is fair (not pale) with pinkish undertones, so light or cool colors tend to look like clown makeup on me and medium or warm colors look like I have paint on my face. The neutral is just right. The makeup is fairly sheer, so it looks more natural, but you can layer in spots if you have broken capillaries or breakouts. (I would say its not the best if you need a heavier cover up, but it works for light cover up.) In addition to having sensitive skin, I have combination skin, so it gets oily patches AND flaky patches occasionally, but this makeup doesnt emphasize or exacerbate either problem. (Looks best if you apply it when youve freshly washed and moisturized.) In spite of all of my skin issues (now add aging to the mix), I get a LOT of compliments on my complexion, so from that Im guessing the makeup is sheer enough to look natural but pigmented enough to smooth any imperfections. The only thing Im bummed about is that it used to have an SPF rating, and it doesnt anymore. I think I read that the SPF factor (15) was no longer considered high enough to qualify for a rating label, but Im not sure how accurate that is. The whole reason I started wearing it was because I wanted something that was like a tinted sunscreen but for sensitive skin. I hope they keep this product going, I dont know what else I would be able to use...!

I have no complaint about the product, because I love Almay products. The delivery of the package was concerning. I heard something hit the porch and when I looked out the door to see what was going on, there was my package. The bottle could have easily broken. A knock on the door or a doorbell ring would have been nice. Neither of those happened, just a plop on the porch.

Ive use this product for years and like it very much. Medium coverage. However, this package arrived and was already separating, like salad dressing. I dont know whether that is due to age or too much heat during storage or transport.