Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Covers beautifully and is not hard on my sensitive skin.

My favorite

This foundation was delivered quickly and was well-packaged. I was a bit disappointed in this foundation because although the coverage is good and the finish was natural, I felt it left a flat dull look to my skin. I think I found a remedy by adding a drop of jojoba or rosehip oil to the foundation upon application. Wayne Goss on YouTube recommends that to give a brighter finish to foundation. It works! Along with a good highlighter, I think it improves the look of this foundation sinificantly.

5 stars are not enough! I recently ordered a few different lasting foundations to try out and found the price for the Almay TLC in Ivory was too good to pass up. I figured I could blend it with a darker shade if it was too light for me. It turns out I have found the best concealer/cover-up that I have ever used. I have normal to oily skin and usually wear a light to medium beige foundation. Dark spots under and around my eyes are hard to cover up,(tip to younger women:wear sunglasses and use sunscreen around eyes - I wish I had.) by the afternoon the concealer has usually worn off & my mascara has taken its place! Now, however, after applying my primer (with SPF!) I dot and blend a little of the Ivory Almay TLC around my eyes before using my foundation. All Day Coverage...I have not experienced this before. No cakey, heavy appearance and doesnt irritate my eyes like other products do as they melt away. I even started touching up other dark and/or red spots on my face with this, powder and blush for a fast get-away on my rushed mornings. LOVE THIS PRODUCT.

Love the flawless, matte look of this makeup. I used this with an elf brand blending brush. I have combination skin, sensitive, and dry patches around my nose and forehead. This foundation gave me great coverage for a few acne spots and did not look blotchy or thick like other foundation brands. Im normally fair skinned but Ive been using flawless fake bake for a summer glow. So I bought the Naked foundation color and its the perfect shade. I will be buying a lighter shade for my normal color. Ive tried multiple foundations- elf flawless finish, Loreal true match, Maybelline fit me, Burts bees BB cream, and others but this Almay foundation is the best for a natural look and I wore it for 8+ hours so far and no smudges or wear.

The texture and the moisturizing features are perfect …… plus the color is my favorite.

I have used this make-up for years, and really like it. I think it looks very natural if you get your color right. It has never given me any problems with breakouts, and I do have acne-prone skin. It lasts all day until removed, but you need make-up remover, as soap wont work very well to get it all off. Ponds or Neutrogena cleansing towelettes work great. One thing that Im disappointed about is that Almay reformulated their product so it no longer contains sunscreen. It was one of the only foundations that had a Titanium Dioxide, non-chemical sunscreen. Even though the product description here claims that it still does, it does not! I first noticed this at the Target where I usually get it. When I saw it here on Amazon, I thought maybe this was the older formula that still had the SPF 15. I took a chance, but when it was delivered it was the same as at Target. No SPF! It doesnt seem to affect the look or feel, but I will be looking out for a new foundation with SPF.

This is a great product for me. It has great coverage for even scars, can be applied as sheerly as desired, truly stays on all day, feels like skin instead of oily foundation and from this vendor at this price, I wish that there had been 10 or 12 bottles to buy..about how much I go through in a year. It also dries quickly, so smooth on quickly so there is little overlapping and chance for dark spots which can be a little difficult to correct in a hurry. Because it does dry quickly, dressing and other makeup application is sooner, a plus I feel. Soap and water are not the best options for removal. I use some of the Loreal cleansers, sometimes a homemake sugar scrub; experiment and find your favorite. Try what you have first. Warm 280 is a great color for those of us who are somewhat fair and have some pink in our skin; I hope there is more available soon. Thanks to Amazon and vendor!!!

Ive been using this foundation for years. It provides good color and coverage. I do add a drop of moisturizer and mix it together before applying to my face. It spreads better that way. It is reasonably priced and works well for my sensitive skin. Expensive is not always better.

I like the makeup, however I should have ordered a bit of a darker shade.