Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I’ve used expensive foundations for years, but this is the only one that looks really good

I started using this product about 2 years ago and loved it. Great coverage, wont clog pores and looks natural.

This is the best foundation I’ve found so far for my 60+ skin. It doesn’t settle into the lines I have like most other foundations do. My skin is very dry and this doesn’t dry out my skin.

I have no idea why my local CVS stopped carrying this. Ive heard Revlon bought out Almay (?), so maybe that has something to do with it, not sure. Ive used it for years, its the ONLY make up that doesnt make my skin break out or get hot from a reaction or look oily or look flakey. I love the neutral color - my skin is fair (not pale) with pinkish undertones, so light or cool colors tend to look like clown makeup on me and medium or warm colors look like I have paint on my face. The neutral is just right. The makeup is fairly sheer, so it looks more natural, but you can layer in spots if you have broken capillaries or breakouts. (I would say its not the best if you need a heavier cover up, but it works for light cover up.) In addition to having sensitive skin, I have combination skin, so it gets oily patches AND flaky patches occasionally, but this makeup doesnt emphasize or exacerbate either problem. (Looks best if you apply it when youve freshly washed and moisturized.) In spite of all of my skin issues (now add aging to the mix), I get a LOT of compliments on my complexion, so from that Im guessing the makeup is sheer enough to look natural but pigmented enough to smooth any imperfections. The only thing Im bummed about is that it used to have an SPF rating, and it doesnt anymore. I think I read that the SPF factor (15) was no longer considered high enough to qualify for a rating label, but Im not sure how accurate that is. The whole reason I started wearing it was because I wanted something that was like a tinted sunscreen but for sensitive skin. I hope they keep this product going, I dont know what else I would be able to use...!

This foundation was delivered quickly and was well-packaged. I was a bit disappointed in this foundation because although the coverage is good and the finish was natural, I felt it left a flat dull look to my skin. I think I found a remedy by adding a drop of jojoba or rosehip oil to the foundation upon application. Wayne Goss on YouTube recommends that to give a brighter finish to foundation. It works! Along with a good highlighter, I think it improves the look of this foundation sinificantly.

Stays on not greasy or dry

I have converted all of my cosmetics to pricey all natural/cruelty free products but unfortunately I still cant find a foundation that I like as much as this stuff. The ivory color that I buy matches my skin tone perfectly (fair with pink undertone). I love that it has SPF (another barrier for my fair skin in addition to my moisturizer), and it provides just enough coverage for me. I have tried many other foundations in an attempt to switch over, but all of them were too heavy, too greasy, and/or rubbed off really easily. I would say that this has light-medium coverage depending on how heavy your hand is but it stays put. I have dry/picky skin and this formula seems to work well for me. Until I can find a natural alternative, Ill continue to use this.

5 stars are not enough! I recently ordered a few different lasting foundations to try out and found the price for the Almay TLC in Ivory was too good to pass up. I figured I could blend it with a darker shade if it was too light for me. It turns out I have found the best concealer/cover-up that I have ever used. I have normal to oily skin and usually wear a light to medium beige foundation. Dark spots under and around my eyes are hard to cover up,(tip to younger women:wear sunglasses and use sunscreen around eyes - I wish I had.) by the afternoon the concealer has usually worn off & my mascara has taken its place! Now, however, after applying my primer (with SPF!) I dot and blend a little of the Ivory Almay TLC around my eyes before using my foundation. All Day Coverage...I have not experienced this before. No cakey, heavy appearance and doesnt irritate my eyes like other products do as they melt away. I even started touching up other dark and/or red spots on my face with this, powder and blush for a fast get-away on my rushed mornings. LOVE THIS PRODUCT.

I like the makeup, however I should have ordered a bit of a darker shade.

This is the best drug store foundation for extremely fair-skinned women, in my opinion. It matches my skin tone perfectly (which is difficult to do-- I tried 32 foundations in preparation for my wedding!). It gives me a dewy look at first but becomes more matte over time. I apply it with a Beauty Blender, but it goes on fine with your fingers too. I use a lot more when applying by hand. The coverage isnt 100% and doesnt last ALL day, but if you want that type of coverage for this skin tone you should expect to pay a lot more. (If youre going that route, I recommend BECCA products- their lightest color is the lightest Ive seen on the market and although application is trickier, it really does provide full coverage for 12+ hours) This is perfect for everyday wear because it feels light, doesnt get cakey, slimey, or greasy, and lasts a solid 8+ hours for me. Pairs well over or under concealers, too.