Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

This foundation was delivered quickly and was well-packaged. I was a bit disappointed in this foundation because although the coverage is good and the finish was natural, I felt it left a flat dull look to my skin. I think I found a remedy by adding a drop of jojoba or rosehip oil to the foundation upon application. Wayne Goss on YouTube recommends that to give a brighter finish to foundation. It works! Along with a good highlighter, I think it improves the look of this foundation sinificantly.

No matter how much fancy, expensive brands I buy, I always compare it to this. This is my everyday light to medium coverage fondation. I have very dry skin that gets oily by the end of the day. Many different brands of make-up cake up on my skin. I also have vampire pale skin. It is especially hard to find my shade in drug store brands. Almay TLC in ivory is not too warm/pink, nor too cool tinted in shade, which matches my skin perfectly. This is one of the few formulas that dont cake up on my skin. It also mixes very well with other foundations and cream-based blushes/highlighters/bronzers. This doesnt speak for all Almay products though. I tried many of them and this so far is the best for my type of skin.

It is so very easy to get the right cover color for your face. This goes on white and then to your natural color. It is great for the person who is not a made up guru. It’s great love this makeup!

The color wasn’t too bad, but then it oxidized. there’s definitely better foundations on the market

Love the flawless, matte look of this makeup. I used this with an elf brand blending brush. I have combination skin, sensitive, and dry patches around my nose and forehead. This foundation gave me great coverage for a few acne spots and did not look blotchy or thick like other foundation brands. Im normally fair skinned but Ive been using flawless fake bake for a summer glow. So I bought the Naked foundation color and its the perfect shade. I will be buying a lighter shade for my normal color. Ive tried multiple foundations- elf flawless finish, Loreal true match, Maybelline fit me, Burts bees BB cream, and others but this Almay foundation is the best for a natural look and I wore it for 8+ hours so far and no smudges or wear.

Im in my 50s and have always had skin problems. My doctor recommended I use Almay for sensitive skin. I have used Almay going on 3 years. It feels clean and I like the way it looks on me. I also like that I am able to use the pump to guide the amount I want to use without wasting it. I started purchasing it on Amazon because Target and Walmart stopped carrying my color.

This is a wonderful feeling foundation. It spreads well, blends well, and covers slight freckles and blemishes but I chose what I believed to be the lightest color, buff, and its still too dark... : ( Can anyone tell me if ivory is any lighter? Okay, Update: I bought Ivory and I must take this up a notch from 4 stars to 5. The feel on my skin is fantastic, considering (I am naturally super oily and in all fairness I have NOT found a makeup that can deal), it sinks into my skin nicely, it covers well for me. What makes it cover well for me? I have light (sometimes ghostly where people beg me to get some sunlight) skin. Aforementioned, I have oily skin and very few wrinkles. I dont have pockmarks although I do get acne. My acne varies between whiteheads to downright cystic acne. Theres not much you can do to cover cystic acne; theyre not selling miracle in a bottle. It does cover whiteheads to the point where they are at least your skin tone. I am an avid user of retin-A so scarring and the dark coloration goes away quickly. I do not believe that if you have significant darkening from acne that this will be the product for you. For THIS issue I would strongly suggest Bare Minerals; I believe that they are calling themselves Bare Essentials now. Its that mineral makeup. Get the summer bisque concealer (if you are fair toned) and you WILL be covered. The main reason that I dont use this mineral makeup is that I dont require that kind of coverage and it appears to exacerbate my oily skin. The makeup itself is almost impossible to wash off (at least that was the old formula I dont know what it is like now) so its a great go to makeup if you plan to sweat. Also a little moisture blends it in better. In fact, it is suggested that you spritz your face with water and blend in for a more natural look. NOW BACK TO THIS MAKEUP.... : ) This is a fantastic makeup if you have acne but acne that doesnt leave much scarring or dark spots. I would consider this a medium coverage makeup. Lastly, I would not recommend for dry skin especially if you are concerned about makeup that makes fine lines more noticable.

I loved Almay foundation in the past but the past 2 times I have bought this exact foundation off of Amazon, it comes out cakey. I make sure not to apply to much but it just does not look natural or flawless as it used to. It does come off easy under masks but I did expect that. Good for sensitive skin. Would not recommend.

A little thick

I have very sensitive skin and I’ve actually forgotten to wash my face a few times after wearing it all day and not once have I had any breakouts! Just amazing !