Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Love the shade

Covers beautifully and is not hard on my sensitive skin.

The color wasn’t too bad, but then it oxidized. there’s definitely better foundations on the market

Ive been using this foundation for years. It provides good color and coverage. I do add a drop of moisturizer and mix it together before applying to my face. It spreads better that way. It is reasonably priced and works well for my sensitive skin. Expensive is not always better.

I’ve used expensive foundations for years, but this is the only one that looks really good

This is the best drug store foundation for extremely fair-skinned women, in my opinion. It matches my skin tone perfectly (which is difficult to do-- I tried 32 foundations in preparation for my wedding!). It gives me a dewy look at first but becomes more matte over time. I apply it with a Beauty Blender, but it goes on fine with your fingers too. I use a lot more when applying by hand. The coverage isnt 100% and doesnt last ALL day, but if you want that type of coverage for this skin tone you should expect to pay a lot more. (If youre going that route, I recommend BECCA products- their lightest color is the lightest Ive seen on the market and although application is trickier, it really does provide full coverage for 12+ hours) This is perfect for everyday wear because it feels light, doesnt get cakey, slimey, or greasy, and lasts a solid 8+ hours for me. Pairs well over or under concealers, too.

I cant believe so many people prefer this foundation! But every thing is personal preference I suppose. This was not the makeup for me. It came out like any other foundation consistency wise but did not spread well at all. Impossible to blend with out a beauty blender. If youre anything like me or any other woman I know I start with a foundation and then touch up the spots that show through with another product. I am going to echo some of the other reviews here and reinforce YOU CANNOT BUILD WITH THIS MAKEUP. At all. Forget even touching up with it again later. It just piles up and gets thick in certain areas. That being said it will last for the day! In fact I had a hard time even washing it off my hands after applying. Personally this scares me, Im already concerned that I miss washing some makeup off. So. if youre looking for something that will not budge and you plan on getting it perfect in one shot- go for it. If you like combining things until youve got the right look like me- stay awayyyy.

Love coverage at 59 and you can’t beat the price.

My favorite

This makeup isnt too cool or too warm. Neutral is the way to go to smooth out my complexion. (I have a light complexion.)