Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

It is so very easy to get the right cover color for your face. This goes on white and then to your natural color. It is great for the person who is not a made up guru. It’s great love this makeup!

Im picky. Or maybe my skin is picky. Its very fair, very sensitive and prone to redness. For this reason I hadnt been able to find a foundation that works for my skin until I tried this. A lot of foundations seem to cling to dry patches I didnt even know I had on my face, and I end up looking worse than I did without makeup. This foundation really is amazing. Doesnt irritate my skin, doesnt cause any breakouts and looks really natural. The Ivory may be a tad too dark for my really white skin in the winter (mixed with a little moisturizer fixes this issue for me) but probably will just right for the summer. I would say this is maybe light to medium coverage. It looks like my skin but better, which is probably what we all want when wearing foundation. And the price is so reasonable, considering Ive paid much more on a ton of other foundations. If your skin is like mine and youre on the fence, try it. Its worth the price for what it does.

Love the shade

No matter how much fancy, expensive brands I buy, I always compare it to this. This is my everyday light to medium coverage fondation. I have very dry skin that gets oily by the end of the day. Many different brands of make-up cake up on my skin. I also have vampire pale skin. It is especially hard to find my shade in drug store brands. Almay TLC in ivory is not too warm/pink, nor too cool tinted in shade, which matches my skin perfectly. This is one of the few formulas that dont cake up on my skin. It also mixes very well with other foundations and cream-based blushes/highlighters/bronzers. This doesnt speak for all Almay products though. I tried many of them and this so far is the best for my type of skin.

This product is long lasting, covers well, not oily goes on very nicely. Used for years.

Love this makeup, it stays on all day and never have to touch up.

Ive use this product for years and like it very much. Medium coverage. However, this package arrived and was already separating, like salad dressing. I dont know whether that is due to age or too much heat during storage or transport.

This is the best foundation I have come across and I’ve tried expensive brands . I normally wear tinted sunscreen because I like to be natural as possible with skin benefits but this time I wanted more coverage that felt natural and with benefits and I’ve found it .

I love the way this makeup feels and looks. The first time I ordered I got the wrong color. I just didn’t pick it right, that was my fault. The second color I ordered was perfect. I have this sent to me every six months.

It is the perfect color for my skin tone. Easy to apply.